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You are here: Home / Running Your Etsy Business / Use Convo Signatures to Build Your Reach

Use Convo Signatures to Build Your Reach

By Kim Layton 26 Comments

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You’re just one person, right? Most of us are, though we may feel like more than one sometimes! As one person, the challenges of marketing our Etsy business can seem overwhelming sometimes.

At first it can be hard. Sometimes it seems like nobody is noticing anything you’re doing at all. It can feel like a waste of time. But, with persistence and time, that changes. By using the tools of the internet to forge new relationships and share your message, you will build online influence, often called “reach”.

ImageWith reach, your sales will start to increase. Your efforts will be noticed. Your PayPal balance will start to grow!

The first thing you need to do is simple: be where your potential customers might be. The most obvious first steps are to start a blog, get a Facebook page, and open a twitter account. You’ve probably already done some or all of these things.

So now you need to get people to those places. You want customers to find your blog, and to be able to share your twitter account with their contacts. If you were seeing your customer in-person, you might hand them a business card. But you probably won’t be seeing them in person.

Here is a simple idea that can help you extend your reach by making sure that every person you communicate with on Etsy knows where to find you.

Make a convo signature and use it regularly.

Etsy allows links to any URL in a convo. (unlike your shop page, which can only link internally to Etsy) Use this potential to tell people about your various outlets online. Even use it to send them right back to your shop.

I’m guilty of not doing this, so I made one up today and I saved it for future use. it’s very simple and I took a couple of pictures of the steps.

Step One:

Once you decide what you want to link to, just write them out something like what I’ve done here. The top part shows an Etsy Convo, the bottom is a file I saved in Notepad (Windows) in order to easily copy and paste the same thing over and over in the future. If you get lots of orders, having the convenience of copy/paste can really save some time.

ScreenHunter 02 Apr. 11 18

I included my Etsy shop, blog, Facebook, and Twitter. You can include whatever links you think are most important. One thing I wouldn’t do (IMHO) is link to another place to buy the same things, such as my own website store, or especially another venue (as-in Etsy competition). I think you’re much better served to remain loyal to Etsy. Your buyer already feels comfortable with Etsy. Let that work for you.

Step Two:

Include an image. Either an ad, or yourself.

If you don’t need to include an image in your convo of something related to the order, use the option to include an image as a chance to enhance your brand. Either include a picture of yourself or a small banner ad.

Etsy will clip it to square, so keep that in mind. The image in mine was 200x200pixels to begin with and Etsy automatically made it smaller.

ScreenHunter 01 Apr. 11 18

The End Result:

You can see that the end result is professional looking and it gives the recipient options to find me in the place they like best. Some people love Facebook, others Twitter, while some prefer to steer clear of social media altogether and they might just visit the shop again!

ScreenHunter 03 Apr. 11 18

Another idea I had was to create a post or page on your blog that includes sale items or specials and include a link that says “April Specials:” with a link to the post or page. Everyone loves a sale and it’s hard to pass-up a link that says “special” or “sale” without at least a look!

That’s hard for you too, right?

—————————————–

So there you have it. A simple way to use something you’re already doing to help just that little bit more. Do it consistently, and over-time, you’re bound to see results!

Go Etsy!

~Kim

Related posts:

  1. Free Etsy Banner ? — 10 More Added!
  2. 21 Ways to Increase Your Etsy Sales
  3. Low Start-Up Cost Business — Etsy Looks Good
  4. Taking Photos For Your Etsy Shop??

Filed Under: Running Your Etsy Business Tagged With: business, covo signature, Etsy, Running Your Etsy Business

Comments

  1. Steph says

    April 11, 2010 at 9:17 pm

    Kim, Thanks for that idea! I use a signature on emails but I never thought to do it on Etsy convos
    .-= Steph´s last blog ..Sass Factor Necklace and Pin – Blue =-.

    Reply
  2. Becky says

    April 11, 2010 at 9:24 pm

    That is a BRILLIANT idea!! I will start putting it to use now!! 🙂
    .-= Becky´s last blog ..Cotton Crochet Fucshia Newsboy with Birdcage Flower LAST ONE 2t-12yrs =-.

    Reply
  3. trace says

    April 11, 2010 at 9:29 pm

    I never thought of adding an image, but that’s a great idea! Thanks for the tips.

    Reply
  4. Jennifer - PrettynPreppy says

    April 11, 2010 at 9:30 pm

    I just used a link in a convo tonight and it never occurred to me to make a convo signature. Thank you for such great advice. I will use it in every convo I send forever more!
    .-= Jennifer – PrettynPreppy´s last blog ..Pretty Water Bottle – Patty Young Humming Birds White =-.

    Reply
  5. Stacy/InkSpot Workshop says

    April 11, 2010 at 9:32 pm

    OMG!! Thank you for this. Even though it’s a “no brainer” would you believe I constantly type out each line with all my info, for each convo????? Such a waste of time, why didn’t I think of the whole copy/paste notepad idea?

    Reply
  6. Annabelle says

    April 11, 2010 at 9:34 pm

    How cool is this! What an excellent idea. I love Everything ETSY for this reason. You have great marketing tips!

    Thank you!
    .-= Annabelle´s last blog ..Crochet Pattern: Fluffy Bath Puff =-.

    Reply
  7. Diana says

    April 11, 2010 at 10:03 pm

    another great idea! And like Steph I use a signature with links in my email, and never thought to add it to my Etsy convos… I will now 8^)
    .-= Diana´s last blog ..~ The Lovely Blogger List ~ =-.

    Reply
  8. DesertNana says

    April 11, 2010 at 10:34 pm

    Fantastic advice-I never thought to add all the important info to a signature.
    With Gratitude
    MB
    .-= DesertNana´s last blog ..vintage sebring pottery collectible serving platter-spring flowers yellow =-.

    Reply
  9. Susan says

    April 11, 2010 at 11:25 pm

    Thanks! I’m really excited to stumble across this resource. As someone slowly diving into Etsy and looking to build a business, I was looking for a resource to use. It helps not feeling so intimidated by it all.

    I also love your use of color!

    Reply
  10. Atasha says

    April 12, 2010 at 3:18 am

    Thank you. I will be sure to start doing this immediately 🙂
    .-= Atasha´s last blog ..Freebie Friday….a bit late =-.

    Reply
  11. Sarah C. says

    April 12, 2010 at 8:30 am

    Great post! I have always ended my convo’s with my name & etsy store link, but never thought about the other links & image. Appreciate the tip! 🙂
    .-= Sarah C.´s last blog ..Thank you, Munchkin! =-.

    Reply
  12. Jason Jobst says

    April 12, 2010 at 12:00 pm

    Great article! I am finding your site to be very helpful especially since I’m a newbie. I have started my signature now. Appreciate the idea. 🙂

    .-= Jason Jobst´s last blog ..Bull Elk No1, 8×10 Fine art print =-.

    Reply
  13. Cher says

    April 12, 2010 at 12:14 pm

    Another great tip article Kim! Keep em coming! thank you so much!
    .-= Cher´s last blog ..!!E:A:R:T:H: D:A:Y: S:A:L:E!! =-.

    Reply
  14. Cher says

    April 12, 2010 at 12:15 pm

    oh hey! how cool that it added my blog link automatically! NICE feature! :0)
    .-= Cher´s last blog ..!!E:A:R:T:H: D:A:Y: S:A:L:E!! =-.

    Reply
  15. Amanda says

    April 12, 2010 at 2:06 pm

    Great idea, Kim. Thanks for the help!
    .-= Amanda´s last blog ..A Little Time Off =-.

    Reply
  16. Valerie says

    April 12, 2010 at 2:16 pm

    I really needed to read this ! I’m way too shy when it comes to business — thank you !
    .-= Valerie´s last blog .. =-.

    Reply
  17. Miki says

    April 12, 2010 at 2:37 pm

    Great idea, thank you! thanks for the little tip on saving in notepad too, that will help me a lot!
    .-= Miki´s last blog ..spring break time =-.

    Reply
  18. Kiley says

    April 12, 2010 at 4:19 pm

    What a GREAT idea! Thanks for the tip!

    Reply
  19. Morgan says

    April 12, 2010 at 5:38 pm

    Thanks so much for all the great tips!!

    Check out my new
    GIVEAWAY!!!

    ~Morgan

    Reply
  20. HerArtSheLoves says

    April 13, 2010 at 12:14 am

    Alright, let me know if this too busy:

    shop: http://RobotsAreAwesome.etsy.com
    blog: robotsareawesomeshop.blogspot.com
    FB: facebook.com/RobotsAreAwesome
    Tw: twitter.com/HerArtSheLoves
    Tw: twitter.com/RobotsAwesome
    .-= HerArtSheLoves´s last blog ..Andrew Purple and Blue – Robot Sculpture – Photo Holder – Polymer Clay =-.

    Reply
  21. tricia richner says

    May 17, 2010 at 9:37 pm

    just revisiting this idea – you don’t think it’s too much info all the time?
    .-= tricia richner´s last blog ..My Star Altered Chipboard Ring Mini Album =-.

    Reply
  22. Jaz says

    August 24, 2010 at 8:42 am

    Thanks for this! A really simple but useful idea. I will be using it. 🙂

    Reply
  23. angelachaobella says

    February 8, 2012 at 3:22 pm

    great ideas.

    Reply
  24. Tracie says

    August 29, 2012 at 10:17 pm

    I am finding your site to be very helpful especially since I’m a newbie.
    I made my signature nand sent to my last few sales. Appreciate the idea.

    Reply
  25. Melissa says

    January 19, 2013 at 9:53 am

    Never thought of this and I have been working on etsy for quite some time. Thank you so much for this idea and I will definitely be doing this with every email and convo message I send. Thank you again!

    Reply
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