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You are here: Home / Running Your Etsy Business / How To Build An Online Empire Starting With Etsy {infographic}

How To Build An Online Empire Starting With Etsy {infographic}

By Tim Layton 17 Comments

Woot, our first infographic!

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Click for larger image

Dream Bigger Than Etsy!

One thing I love about writing on this blog every day is that I know that some of the people who read Everything Etsy are going to hit home runs.  Some of you reading these words right now, right this very instant, are going to come up with ideas that take off.

You’re going to do it.  You’re going to get the product right, the packaging right, the pricing, the promotion, and the service all right!  You’re going to find the right circumstances, and if you can’t find them, you’re going to make them.

You’re going to win.  Big.

And when you do, you might want to expand.  You might want to grow your little business beyond Etsy.  (though you can do great selling on Etsy alone forever)

An Online Empire Needs A Blueprint

Maybe this little drawing (apparantly these are known these days as “infographics”) will help you visualize just the right process for your budding business.

  1. Start off selling on Etsy and get it right before moving one inch further.  What more could you want for a start-up location, it’s at the busiest corner downtown and you can rent space for .20 an item.  That’s enough room for 100 items for a $20 bill.
  2. Once you’ve perfected your game on Etsy (or at least learned the basics well), spread your wings and expand your reach through Facebook…
  3. … And your blog.
  4. At this point, you’re rolling with multiple sales every day.  You know what you’re doing and are ready to expand even further.  If you want your own shop online, at your own domain, we can’t recommend BigCommerce highly enough.

Just remember this picture… these things are all connected.  Link them together with lots of open doors and encourage your visitors to move between your various online storefronts and hangouts.

Have fun building your online empire!

~Kim

If you think this graphic would be helpful to anyone you know, feel free to share it on your blog, facebook, pinterest, whatever.  It’s free for you to use. Image Link: http://bit.ly/qyr0BL

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Filed Under: Running Your Etsy Business, Tips & Tools

Comments

  1. Kathy says

    July 12, 2011 at 11:44 pm

    Love the graphic! Thanks for the visual.
    .-= Kathy´s last blog ..Tiffany Blue Mini Cards =-.

    Reply
  2. Paula Parrish says

    July 13, 2011 at 8:52 am

    Hello Kim,
    Thanks for this post and all of the encouragement to make my handmade business a success online. Sometimes a little pep talk is all that is needed.
    Smiles, Paula
    .-= Paula Parrish´s last blog ..{colossal FUN 4th of JULY} =-.

    Reply
  3. Marie Noelle says

    July 13, 2011 at 9:36 am

    That’s a great graphic!! It is sometimes easier to see a drawing of something in order to really get it and this graphic is perfect for that!
    .-= Marie Noelle´s last blog ..Top 5: Best business resources you should read this summer =-.

    Reply
  4. Stef says

    July 13, 2011 at 2:03 pm

    Thank you from all of the visual people. Beautiful!

    Reply
  5. Salinda says

    July 13, 2011 at 2:24 pm

    Wow! Thank you! I have a question: At what point am I “rolling with multiple sales every day” (3 sales, 5 sales, 10 sales?)? How did you decide that it was time to move on up? Thanks!
    .-= Salinda´s last blog ..The Iced Coffee Band Wagon =-.

    Reply
  6. Everything Etsy says

    July 13, 2011 at 2:44 pm

    Salinda – Great question! This is where the graphic really comes into play. Take a look at the finished “empire”. The Etsy Shop is still the front door at the corner of Central and Main. The other things are additions, not moves. So since you’ll still be selling on Etsy, you’re safe to consider the addition of your own site whenever you feel certain that you like the work and you want to do it for a long time and in a big way. Make sense? (sounds like a good topic for a whole blog post)

    Reply
  7. Beth says

    July 13, 2011 at 3:30 pm

    Great tips and love the infographic!
    .-= Beth´s last blog ..Comment on Homemade Sour Cream by admin =-.

    Reply
  8. Catherine says

    July 14, 2011 at 7:46 pm

    I just started on Etsy and have been trying to figure it all out. Thanks for the visual.
    .-= Catherine´s last blog ..Denim Bag with Pink Floral Tie and Matching Lining =-.

    Reply
  9. Naomi says

    July 14, 2011 at 10:46 pm

    Thanks for the information! I recently opened my Etsy shop and it’s easy to feel discouraged by my lack of marketing skills.
    .-= Naomi´s last blog ..My Etsy Shop =-.

    Reply
  10. Sew Determined says

    July 15, 2011 at 10:11 am

    I simply love reading your encouraging posts! It’s always the perfect kick in the pants when I start feeling down. Thanks for the wonderful visual. 🙂

    Reply
  11. LeAnn says

    July 15, 2011 at 10:18 pm

    Perfect for visual learners! Thank you!
    .-= LeAnn´s last blog ..And the Winner Is …. ! =-.

    Reply
  12. Rachel says

    July 15, 2011 at 10:57 pm

    Yet another reminder that I need to blog! Great graphic and very clever!

    Reply
  13. Knotty Notions says

    July 15, 2011 at 10:58 pm

    Thank you for the encouragement.
    At least I know I’m on the right track!
    .-= Knotty Notions´s last blog ..Rustic bird house, yellow and blue. Feed the birds in style. =-.

    Reply
  14. Carol says

    July 26, 2011 at 8:29 pm

    Step 3 is getting your own domain. One might want to consider if that domain is available when first choosing an Etsy shop name…
    .-= Carol´s last blog ..if Mulan were a better weaver… =-.

    Reply
  15. Aubrey says

    August 1, 2011 at 11:32 pm

    fun and inspiring post! Thanks!
    Etsy is a great start. but you’re right it takes more 😉
    .-= Aubrey´s last blog ..seriously. I might have to frame them, hang them up in the studio and keep them for myself.. =-.

    Reply
  16. Allison the Imp says

    August 23, 2011 at 12:33 am

    The people who are upset over the recent Etsy changes really need a review of this information. Nicely laid out. Thanks!
    .-= Allison the Imp´s last blog ..Ereader Critter Case Crocheted Hedgehog Brown =-.

    Reply
  17. Chrystal says

    June 18, 2014 at 10:08 pm

    Hi,
    Thanks for this. 🙂
    Why Big Commerce? A review of all the options would be great.
    Shopenvy, Shopify, Strikingly, BigCommerce, BigCartel…who else?

    Thanks!
    Chrystal

    Reply
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