“Your success is our success and growing your sales is what we are focused on. Period. Only by placing ourselves in your shoes can Etsy be successful.”
The above is the closing of a post by Etsy itself on the Etsy forums recently. Makes sense, doesn’t it?
We hear so many reports of people in various forums and blogs writing things that are contrary to common business sense. They write about Etsy hogging Google traffic for itself rather than letting it go to shops. They talk about changes in Etsy site structure causing search traffic to fall through the floor. (We’ve posted in the past: Don’t Count on Google for Etsy Sales)
When we hear those things, we have to wonder… why? What purpose could Etsy possibly have in reducing any benefit to sellers? If nobody sells on Etsy, nobody will be on Etsy. The success of sellers is inherently important to the business of Etsy. In fact, it’s pretty much the most important thing of all! Right?
There is always a natural decline right after the holidays and it applies to all consumer sales across the board. Maybe that’s what people saw.
There are other venues that want a bigger piece of the pie. Maybe they have something to gain by spreading the word that Etsy “just isn’t working for sellers”?
Maybe sellers are human beings and they tend to look outward when something is wrong in search of the source of the problem. Maybe the truth is that those who have seen significant declines aren’t running their Etsy business as a real business. Maybe they aren’t doing what they can to get traffic and sales.
Sellers who want to actually get sales can’t count on traffic from search engines or from the Etsy homepage. You may get some of both and that’s great, but the chances are not huge in your favor.
The thought is much like going over to www.blogger.com and starting a blog today, then wondering tomorrow why nobody read it and you have no comments.
Nobody knows it’s there. It’s up to you to tell them.