How-To Pick a Name For Your Etsy Shop

“What’s In A Name?”

Well, some people seem to think that success itself is in a name.

Be it for your business, your website, your blog, your Etsy Shop, or your DOG…names are important.

While I don’t think a great name for your Etsy Shop will guarantee success (nor do I think a so-called “bad” name will doom you to failure), I do think that taking the time to put some thought into your shop name is time well spent.

Here are a few tips to help you pick out a new name.

A Good Name

  • Should be easy to remember – something catchy
  • Is Short – try and avoid very long names more than 2 or 3 words
  • Is easy to spell – watt moore kin I saie?
  • Communicates a message – who you are, what you do, your style.
  • Can be trademarked

Cross Platform Branding

It’s a good idea to consider what other venues you might use to sell your lovingly handmade items, if any. If you’re going to (or already do) sell your wares at art festivals or craft shows, then you would be better served by using the same name in both places.

If you hope to have a website of your own at any point, you might want to see what domain name you can secure first. This could be important if you want your business to be free to offer some items that are not handmade, or even made by employees you hire.

If this is you, then you should start with a domain name first. The same ideas apply to selecting a web domain name.

You can check your ideas right here!

Once you find a domain name that you like and is available you can see if that name or something that works with it is available as an Etsy User Name. If you can get them both to match, then you’ll be in much better shape going forward, even if you don’t plan to build a website for some time.

We use for our web-hosting and find them to be very good in pricing, service, and ease of use. You can register your domain name and set-up hosting with them very easily.

Note: It’s been about five years since this post was written and we’re still very satisfied with Bluehost!.

Disclosure: When you sign-up with Bluehost you can also become an affiliate. Then when you refer people over, like we’re doing here, you get some grocery money! (thanks!)

Don’t Limit Yourself (unless you want to)

If you expect to sell the same limited range of products, such as pendants, for the entire life of your Etsy Shop, then you might want to include the word “pendants” in your name. If, on the other hand, you sell pendants now but would like to one day offer bracelets, rings, and jewelry boxes then you would want to come up with something that allows diversity.

Be Happy

At the end of the day, I think you’ll know when you’ve found a name that works for you when that name puts a smile on your face! I’ve named my share of businesses over the years and I’ve always found it to be a really enjoyable process. It’s like a birth when you come up with the name for your new business! Enjoy!


  1. LinSea says

    @peachie — Go to the Patent and Trademark Office website at In the Trademarks box, click on the ‘Search Marks’ options and that will take you to their search engine (called TESS). You might also want to check with your state’s Secretary of State website, in the corporations or business section to see if anyone else in the state already opened a business with the name you want to use.

  2. says

    @peachie, you can also hire a private company to do the work for you. I’m working with LegalZoom on copyrights/trademarks, since they charge the same as if you were directly using the govt. Best of luck!

  3. says

    You are so right! I have been through several names before I found the one that is easy, personal and allows for evolution of my shop and that makes me smile when I say it (my boyfriend pointed this out to me a few days ago, he said that my face lights up when I say “Gemini Vintage”). Unfortunately this process has set me back a few times as I keep starting over. Oh well, lessons learned, right?

  4. says

    I’m stuck because the usernames I’ve come up with for Etsy that I like are already taken! I don’t want to end up with a name I don’t like, but I haven’t been able to come up with anything that is available. It’s been over a week of brainstorming. :/ Hmm. Not sure what else to do but to keep on trying!


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