Holiday Sales on Etsy–It’s That Time of Year!

Holiday Sales on Etsy - It's That Time of Year! EverythingEtsy.com

Are you new to Etsy? Is this your first holiday season?  Whether you’re a seasoned Etsy seller or new to selling online, these tips can help your sales this year.

What I’ve Learned…

Holiday sales on Etsy can really make your year!  There are a few things you can do to get your shop ready to make the most of the busy shopping season.  Awesome sales don’t just happen on their own…you have to be prepared.  {If you aren’t seeing sales you should tweak your shop until you do.}

Creating a great shopping experience for your customers will do wonders for your shop!  Here are a few things to get you started on the road to a fabulous and profitable holiday season…

Stock Your Shop!

Stock your shop!  I can’t stress this one point enough…there isn’t a bold font bold enough!  The more you have to offer, the better off you will be.  Yes, I know adding lots of items is a bunch of work.  Yes, I know it could cost you some money in listing fees.  Yes, it does take work to prepare your shop…BUT, then you make more sales!

You need to picture your shop like a store in the mall.  How would a store look with 10 items?  Not so appealing, right?  You might even turn right back around at the entrance.  Stock your shop with lots of handmade or vintage items…try 100 or more!

One more reason to stock up…the more items you have, the more tags you have, and the more chances you have to reach the buyers from search traffic.

Bundle Up

Bundle up your items for more sales!  You could sell one small item or increase your sales by bundling up a few items into a gift set that rocks!  Gift sets that come packaged nicely with tags will get their attention.

Ready-to-ship or not?

The more you can have ready to ship out, the better!  Some of you might only work in custom orders and you’ll need to be very clear on your shipping times.  Try offering a discount for ordering early.

Having items ready to ship will save you from staying up late working on orders.  When you can offer quick shipping you will get great feedback and more sales.

Something for Everyone

Many holiday shoppers have a budget in mind when they’re shopping for someone.  Make sure you can offer a little something in lower price ranges for stocking stuffers.

A buyer could love your shop so much that they buy a few smaller gifts now and come back for more later.  Then, they are sharing your items with a few others that will love their gift {of course} and visit your shop to see what else you have to offer.  Think about it…that’s really how it can work.  I love that!!!

Wrap It Up

Create a little wrapping/shipping station and be ready to wrap and send like the best wrapping ninja you can be. :)

Print tags and buy your shipping supplies early.  There’s nothing more annoying than being ready to ship an item and needing a padded envelope with not a one in sight…just sayin’!

Offer to add a little note or special wrapping at no extra charge.  This could be the little push they need to buy right now.

Enjoy the Holidays

Being prepared for the holiday season can really increase your sales and make your holidays a bit more festive at the same time.  Sales make me smile…what about you?  I hope these quick tips will get you started and fuel your excitement for all those sales!

How do you get ready for the holidays?

~Kim

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