“Go confidently in the direction of your dreams! Live the life you have imagined!” ~ Henry David Thoreau
There are two ways…
to look at all the things you’re not doing right.
One way is to beat yourself up and cry about it, telling yourself lies about what you’re not good at and what dreams you’ll never see come true. That’s one way.
The other way, and this is the way I want to go, is to realize that every thing you’re not doing right is one more opportunity, one more rung on the ladder. The ladder toward that dream that you absolutely will see come true. Whatever it is.
One example in our business is that we don’t do the best job of keeping in contact with existing customers, people who have already signed on the dotted-line to do business with us.
It’s been said that more than 60% of your marketing effort should be spent on existing customers. That’s both time and money. Have I been doing that? Nope. What about you?
But you know what, I’m not going to kick myself over it. I’m going to resolve to do better, knowing with all my heart that when we do get it right, we will have moved forward in the direction of our dreams.
What about you?