18,000 85,000 (almost two years later) likes on Facebook a minute ago. Whoo hoo! What’s crazy is that we risked losing them all in one fell swoop by making a mistake on our new cover photo.
Here’s the “you get to keep your 18,000 likes” version of the new cover photo:
and here’s the “rebel without a clue…risk losing your page” version:
See the difference?
You must. One is a major offense!
You cannot include your website address!
Thanks to our friends for noticing!
As soon as we posted the new cover photo, some of our friends online noticed our mistake and let us know. Cathy was the first to mention it and her voice was seconded by Kelly, and Diana. All within just a few minutes, so we figured we must have goofed.
And here we are supposed to be the experts and all! Oops.
It seems like Facebook would be a little more clear about the URL, which is one of the things you would instinctively want to include. The first guidance you see says the following:
Note: This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.
To me when a page is for a website, including the website address is essentially the same as a company including a company name. It’s not really a “promotion, coupon, or advertisement.”
But after getting those warnings, we dug a little deeper and found this further information:
Covers may not include:
i. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
iv. calls to action, such as “Get it now” or “Tell your friends.”
Whatever you say FB. You make the rules. No wave-making here.
Creative Mistakes Often Yield Better Results
The funny thing is that I like the new one better anyway. And it’s not very hard for anyone on our Facebook page to find a link to our site if they want one.
It’s so common for things that look like problems or road blocks to turn into opportunity and for creative mistakes to turn into something even better than it would have otherwise been.
Doesn’t that happen to you all the time? It does me. Maybe I just mess up more than most people!
Speaking of Creativity
Etsy found a pretty nifty way to get by the “no url” rule. With 3/4 of a million likes, I kind of doubt Facebook is about to send them packing over this. Maybe the idea is worth a try… if you have a short enough URL. I don’t think EverythingEtsy.com would work out…
If you’re not already one of the 730K people who like Etsy on Facebook, here you go: Facebook.com/Etsy
We Love Facebook Nonetheless!
Slightly annoying rules aside, we love facebook and invite you to join us.
Here on the blog, we can have all the call to action we want. Watch…
Ha! That was really fun. You should try it on your blog. It will bring a smile to your day no doubt.
Any Cover Photo thoughts?
What do you think about the Facebook Cover image? How do you use yours? Put a link to your Facebook page in the comments and we’ll come visit!
Update: February 2014 — I’m thinking it’s about time we change ours out! I should add to the tips — “Keep it Fresh!”